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DB2: Redesigned Landing Page

Db2 is a relational database tailored for financial institutions to manage their data effectively. It offers features for storing, analyzing, and retrieving structured and unstructured data across traditional and cloud environments.

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Db2 Documentation Landing Page Before Revision

Project Duration 
Team

1 Month

3 Content Designers and 1 Visual Designer

Problem

I facilitated a workshop to identify current issues with the Db2 documentation landing page. New clients struggled to find links to key pages due to the current architecture. This issue encompassed the need to upgrade, collect, organize, and analyze data effectively.

 

The primary problems were:

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  1. Inaccurate content

  2. Poor usability and flow

  3. Low accessibility and unappealing visual design

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Brainstorming exercise: Identifying issues with the DB2 landing page, including the specific problem, its effects, impacted users, and root causes.

Goal

The project aimed to restructure the content hierarchy to better align with user goals by:

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  • Defining user personas and their corresponding goals

  • Removing outdated information

  • Bringing important buried content to the forefront

  • Grouping information based on user priorities

  • Suggesting improvements to enhance accessibility

Identifying Key User Personas

Three key user personas were identified:

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  1. Senior Leadership 

  2. Individual Contributors 

  3. Administrators and Managers 

Assess Competitors 
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Competitor audit for direct and indirect competitors, including Oracle Database, AWS Doc Site, Microsoft SQL, and G2 Deals

A competitor analysis was conducted to evaluate the strengths and weaknesses of existing data management software sites. Key findings included:

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  • Grouping user functions together, such as a “Getting Started” section with documentation links and download actions.

  • Providing concise descriptions of a product or section.

  • Ensuring accessible use of colour/contrast and inclusive language.

Prototype
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Card sort labelling exercise for organizing the landing page content

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Key Performance Metrics 

During the next testing session, the success of the new interface will be determined on the site's...

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  1. Bounce Rate: Percentage of visitors who leave the landing page without interacting with it. 

  2. Accessibility Compliance: To ensure the landing page meets accessibility standards (e.g., WCAG 2.1). 

For more information, visit Introducing Db2’s New Documentation Landing Page. 

Final Product
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Revised DB2 documentation landing page showcasing updated content and improved navigation

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